Salesforce Marketing-Cloud-Account-Engagement-Specialist Dumps Questions Answers

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Frequently Asked Questions

Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions

Question # 1

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits

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Question # 2

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record

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Question # 3

What could cause standard sync actions from occurring?

A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above

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Question # 4

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?Choose one answer

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers. 
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

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Question # 5

What factors are involved with and determine email deliverability? (Choose 2)

A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM

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Question # 6

Form or Form Handler? I need data de-duplication in the CRM.

A. Form
B. Form Handler

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Question # 7

What are the key technical items required to set up during implementation?

A. Tracking Code
B. Email Authentication
C. CNAME
D. IP Whitelisting
E. Using Custom Fonts

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Question # 8

What should you do when multiple users are editing an email template at the same time?

A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

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Question # 9

Users can be imported into Marketing Cloud Account Engagement

A. True
B. False

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Question # 10

What is a good bounce rate?   

A.  Less than 5%   
B. More than 20%
C. Less than 10%
D. More than 10%

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Question # 11

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

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Question # 12

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?

A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft

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Question # 13

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. A third party tool
B. This is not possible
C. Marketing Cloud Account Engagement API
D. Data.com connector
E. Marketing Cloud Account Engagement form handlers

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Question # 14

How can you set a prospect's first touch campaign?

A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.

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Question # 15

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above

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Question # 16

How many times does a segmentation rule run?

A. Continuously, whenever new prospects are created.
B. Up to five times., as long as the user enables the repeat setting.
C. As many times as the user specifies when they create the rule.
D. Once, as soon as the user completes the rule creation process.

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Question # 17

On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains

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Question # 18

What information can you find about your competitors in Marketing Cloud Account Engagement?

A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages

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Question # 19

A marketing user pauses an Engagement Studio program and adds a new recipient list.   What will happen to the newly added prospects when the program is resumed?

A. Prospects will not begin the program until all existing prospects reach an end step.
B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D. Prospects will skip steps to start the program on the same steps the existing prospects are on.

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Question # 20

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.What could explain this discrepancy?

A. Prospects clicked the unsubscribe link.
B. Prospects clicked the call-to-action link multiple times.
C. Prospects were removed from the recipient list after clicking the call-to-action link.
D. Prospects were deleted after clicking the call-to-action link.

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Question # 21

What is the baseline grade assigned to a prospect?  

 A.    C   
B.     D   
C. B
D. A

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Question # 22

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect clicking on a tracked link in an email
D. A prospect submitting a form on a landing page

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Question # 23

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.How should the user resolve this Issue?

A. Edit the list to be available for "Email Sanding"
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D.  Edit the email template and choose the appropriate list   

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Question # 24

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.Which field type should they leverage?

A. Multi-Select
B. Checkbox
C. Dropdown
D. TextArea

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Question # 25

What is the difference between a visitor and a prospect?

A. A prospect has an identified email address, while a visitor does not have an identified email address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.

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Question # 26

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A. The prospect will start the program over at the beginning after waiting one day.
B. The prospect will not restart the program; prospects can only process through once.
C. The prospect will start the program over at the beginning immediately.
D. The prospect will not restart the program; they have reached the maximum number of repeats.

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Question # 27

What does the Data.com connector allow you to do?

A. Sync all your prospects to Salesforce
B. Connect with your meeting software
C. Quickly jump into the Data.com results for a prospect or their company

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Question # 28

Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields

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Question # 29

A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?Choose 2 answers

A. Landing pages
B. Form handlers
C. Forms
D. Social posts

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Question # 30

An administrator includes a link to a file on a web page that the company does not own on the company website.How should they track the number of visitors who access this file?

A. Page actions
B. Marketing Cloud Account Engagement form
C. Custom redirects
D. Marketing Cloud Account Engagement tracking code

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Question # 31

What is Lead Qualification? (select two)

A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.

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Question # 32

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.

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Question # 33

Completion Actions are retroactive.   

A.  True
B.  False   

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Question # 34

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. No new prospect is created because the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.

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